Marketing Organization & Operating Model | R3 China

R3 helps marketers design clearer organizational roles, decision rights and ways of working across internal teams and external partners.

We turn broad expectations into practical structures and management mechanisms that can work in day-to-day operations.

Marketing Organization and Operating Model theme image

- Corporate marketing and centre-of-excellence design
- Centralized versus decentralized model review
- Internal capability and resource assessment
- Group, business and brand role definition
- Future-state organization design
- Roles and responsibilities
- Decision-rights framework
- Internal and external R&R
- Cross-functional interfaces
- Escalation and approval ownership
- KPI architecture and scorecards
- SOW structure and scope definition
- Deliverables and evidence requirements
- Agency and team performance reviews
- Contract and incentive mechanisms
- Briefing and approval workflows
- Meeting and review cadence
- Planning and decision processes
- Reporting and action tracking
- Escalation and issue-resolution mechanisms
- Data and measurement ownership
- Content and asset management
- Media, social and commerce capability ownership
- General Search, GEO and emerging capability ownership
- Internal team versus external partner responsibilities
- Operating-model playbook
- Process and template development
- Stakeholder alignment workshops
- Implementation roadmap
- Initial rollout and review support

Talk to R3 about organizational design, roles, KPIs or ways of working across your marketing ecosystem.

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