WHAT WE DO
Critical marketing
management decisions
AREAS WE COVER
Marketing investments and
partner ecosystems
Main content begins
Build a Clearer Model for Digital Investment Channel Roles and Social MarketingBuild a ClearerModelfor DigitalInvestmentChannel Rolesand SocialMarketing
R3 helps marketers evaluate digital and social performance, clarify the roles of platforms and digital touchpoints, design agency models, select the right partners and improve day-to-day operating practices.
- Digital and social investment review
- Platform and touchpoint roles
- Always-on and campaign performance
- Social content performance diagnosis
- Consumer journey and funnel assessment
- KPI and measurement framework
- Current digital and social ecosystem review
- Digital strategy, media and social scope design
- Integrated versus specialist agency model
- Lead agency and specialist roles
- Internal versus external capability ownership
- Future-state agency model
- Capability and team requirements
- Digital and social agency market scan
- RFP and pitch brief
- Chemistry and working sessions
- Evaluation criteria and scorecards
- Partner selection and transition
- Platform and account ownership
- Always-on and campaign coordination
- Publishing, approval and response workflows
- Community management, listening and escalation
- Internal and agency responsibilities
- KPI, data and performance reviews
- Website, app and mini-program ownership
- Digital experience and journey assessment
- Platform, agency and internal responsibilities
- Update, approval and maintenance workflows
- Data, KPI and performance reviews
- Technology and operating-partner management