Agency & Partner Ecosystem Management | R3 China

R3 helps marketers determine which capabilities they need, how agencies and partners should be structured, and who is best equipped to deliver.

Because the right operating model only works when the right partners are in it.

Agency and Partner Ecosystem Management theme image

- Current agency ecosystem assessment
- Capability gap and duplication review
- Lead agency and specialist model design
- Scope allocation across partners
- Future-state agency model
- Capability and partner requirements
- Agency and specialist market scan
- Longlist and shortlist development
- Partner credentials and capability assessment
- Initial suitability and risk review
- RFP and briefing package
- Pitch process and timetable
- Evaluation criteria and scorecards
- Chemistry meetings and working sessions
- Proposal, team and commercial evaluation
- Final selection recommendation
- Agency performance framework
- KPI and evaluation scorecards
- Stakeholder feedback and assessment
- Performance review facilitation
- Improvement priorities and action plans
- Transition and handover planning
- Scope and responsibility confirmation
- Agency onboarding workshops
- Initial ways of working
- First 90-day priorities and review

Talk to R3 about agency ecosystem design, partner selection or performance management.

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