WHAT WE DO
Critical marketing
management decisions
AREAS WE COVER
Marketing investments and
partner ecosystems
Main content begins
Make Creator Investment Transparent and ManageableMake CreatorInvestment Transparentand Manageable
R3 helps marketers evaluate influencer performance, audit KOL buying and delivery, select the right partners and establish clearer operating rules.
- Influencer investment and portfolio review
- Platform and KOL-tier effectiveness
- Content and campaign performance
- Spend-to-performance comparison
- KOL KPI and measurement framework
- KOL and KOC price benchmarking
- Buying-chain and mark-up review
- Agency, platform and MCN fee assessment
- Post, content and rights verification
- Financial, delivery and compliance audit
- Existing KOL partner ecosystem review
- Influencer agency model design
- Capability and scope definition
- Influencer agency market scan
- RFP, pitch, evaluation and partner selection
- Internal and external R&R
- KOL buying and approval workflow
- KPI, SOW and evidence requirements
- Content, rights and asset management
- Agency review and operating playbook