Celebrity, IP, Sponsorship Audit & Consulting

R3 helps marketers evaluate celebrity, IP and sponsorship value, review commercial terms and verify whether contracted rights and assets have been delivered.

- Celebrity and talent suitability
- Fee and market benchmarking
- Rights and usage assessment
- Commercial-term review
- Risk and dependency assessment
- IP and sponsorship valuation
- Rights-package assessment
- Comparable market benchmarking
- Activation opportunity review
- Negotiation priorities
- Contract and rights review
- Asset-delivery verification
- Usage and activation assessment
- Financial and payment evidence
- Compliance gaps and remediation
- Partnership strategy and evaluation framework
- Agency and specialist partner model
- Partner market scan and selection
- Internal ownership and approval process
- KPI and partnership review framework

CONNECT WITH R3

Critical marketing
management decisions

Marketing Investment Effectiveness

Commercial Transparency & Audit

Agency & Partner Ecosystem Management

Marketing Organization & Operating Model

Emerging Marketing Transformation

Marketing investments and
partner ecosystems

Media

Influencer & Creator Marketing

Digital & Social

Celebrity, IP & Partnerships

Experiential, Event & BTL

PR & Communications

Retail & Shopper Marketing

E-commerce

Search & AI Discovery

Creative & Production

Evaluating a Celebrity, IP or Sponsorship Investment?Evaluating aCelebrity, IP orSponsorship Investment?