WHAT WE DO
Critical marketing
management decisions
AREAS WE COVER
Marketing investments and
partner ecosystems
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Improve Shopper Investment Value, Delivery and ManagementImprove ShopperInvestment ValueDelivery and Management
R3 helps marketers evaluate shopper investment, audit retail resources and execution, select partners and clarify ways of working across functions.
- Retail and shopper investment mapping
- Channel and activity effectiveness
- Shopper journey and touchpoint assessment
- Spend-to-performance comparison
- KPI and investment prioritization
- POSM and retail asset benchmarking
- Production and supplier-cost review
- Placement and execution verification
- Contracted-versus-delivered assessment
- Financial and evidence review
- Existing ecosystem review
- Capability and scope definition
- Agency and supplier market scan
- RFP, pitch and partner selection
- Transition and supplier-performance review
- Cross-functional R&R
- Planning and approval workflow
- KPI, SOW and evidence requirements
- Asset and resource ownership
- Review cadence and operating playbook